sections using H2 and H3 headings , as this makes the content easier to read and understand. 7) Video as a fundamental part of SEO If you haven't included videos in your SEO strategy yet, 2022 is the time to do so. The popularity of the video format clipping path service provider has skyrocketed in recent years thanks to platforms like YouTube or TikTok . To increase the visibility of your video content, make sure to optimize the description of your channel and each of your videos, using keywords and hashtags relevant to your content. 8) Rich results One of the aspects of SEO that has changed the most in recent
years is the appearance of the search results pages or SERP . We've gone from text and link ads and organic results to a much more complex ecosystem, with things like images, reviews, extra links, or even products ready to buy with just one click. For this reason, the ultimate goal of SEO has changed from "the higher, the better" to "the more visible, the better." We have to be strategic when introducing content and markup elements on our pages to make Google show more information about us at first glance. 9) The zero position Another result of the search results page revolution is that
the most privileged position has become the featured snippet or "position zero" , which not only appears first but is also more visible than the rest. The result that appears in this position shows an extract of the information searched by the user, the title of the page in which this information is found, a URL and, sometimes, an image. Since it takes up more space than the rest of the results, it attracts a large number of impressions and clicks. There are three main types of featured snippets: text paragraphs, numbered or unnumbered lists, and tables. 10) Ethical link building One of the "classic" techniques of SEO