This is what Boss Ah Qiang is talking to me all day long! A few days ago, I was called to the office again, and said that a customer has a list of dealers with 10,000 people, and the mobile phone numbers and names are complete. I must find a way to give customers a plan for accurate user push. According to the dealers Purchasing preferences for goods, and push the appropriate products of their company to distributors.
The idea of big data subconsciously told me that this is a project that can make money by means of big data, and I vaguely seem to smell the project bonus. As a result, after a round of research, the customer has no other wool data except the mobile phone number! ! ! Big data without data, is this a joke?
1. [Product inertia] Simplified understanding of abstract problems
Talk about big data every day and push it accurately.
Conceptual things, who do not understand this meaning: it is to recommend the exact thing or service he needs (hereinafter collectively referred to as the product) to maximize the efficiency of advertising!
I have a question: as a product manager, do you know how to recommend suitable products to precise groups of people?
Take a look at the boss who tells you about "accurate users with thousands of people and thousands of faces" every day
It's as simple as adding tags to products, adding tags to users, adding strategies (recommendation algorithms) to tags, and matching country email list preferences with tags. Here comes the one who raised the bar: I searched for "brain-damaged slippers" on JD.
Here, the recommendation algorithm has the final say! Tag recommendation, belongs to the general type recommendation, guess you like these, the Douyin video application is the pinnacle! The specified item recommendation, it may be that you have added it to the shopping cart in the mall, this is what you need most!
There is nothing wrong with users adding tags, otherwise how can it be called thousands of people! Is it real to add tags to products? As a deep-dive patient of Douyin disease, I think that ByteDance can do the best thing about "precise push" on the market today!