Top talent knows their value and is driven to continually develop their skills — if they see your agency as a dead end, you'll miss out on the best people for your content marketing team.” - Jessica Kandler, map and compass Top talent knows their worth and is motivated to continually develop their skills, says @JessicaKandler. Click to tweet No one wants to work for a company where their skills are not valued. In your job description, be sure to emphasize that you are looking for someone who can grow with the organization. Promoting from within is less costly and creates excellent organizational loyalty. If you're willing to invest in growing team members, they're more likely to want to stay with you long term. HAND-CHOSEN RELATED CONTENT: New research reveals the habits of top content marketers 11. Promote those who document processes
“More often than not, if you create a documentation culture, your promotions will be internal. As a process is created and the business grows, an employee will replace themselves and move up the ladder to a higher position. - Ryan Deiss, Digital Marketing Specialist If you create a culture of documentation, promotions for your employees will be internal, says @ryandeiss. Click to tweet Without solid documentation, attempts to scale your content Illustrator Art Work marketing will lead to chaos. Experienced members of the content team are the best people to document work processes. As they move into leadership positions, they will be available to clarify documents and answer questions as new members join the team. 12. Create a style guide "The purpose of a comprehensive style guide is to create consistency across all content, and it also gives writers a way to refer if they have questions." -
Kyra Kuik, Planday The point of a comprehensive style guide is to create consistency across all content, says @KyraKuik. Click to tweet Nothing is worse than a disjointed tone of voice that varies from platform to platform. When building a content team and recruiting new writers, having a style guide is essential. A documented tone of voice, vocabulary list, and communication style enables each content creator on your team to represent the brand with integrity. RELATED CONTENT ON HAND: How to write a style guide for your brand 13. Teaching using osmosis “Surround yourself with your team as often as possible, talk to people individually, make sure they know your values.