The author completes this article based on the product experience of the Douyin short video APP, and mainly analyzes the product form and improvement of the Douyin short video APP from the aspects of demand, market status, and competing products. The idea of this article is as follows: 1. Experience environment Product name: Douyin short video Version number: 4.0 Experience model: Xiaomi Mi 8 Experience environment: 0.3 / Android 9.0 Experience time: October 2019 2. Product introduction and positioning Product background: ByteDance's products Product Type: UGC Short Video Platform Product slogan: Documenting the Good Life (formerly "Let Worship Start Here") Product introduction: A music short video community targeting young people.
Users can share life with other users, meet friends, and learn about new things by shooting 15s/60s short videos, or through live broadcasts. Product positioning: Focus on young people's short video creation and sharing APP, display content in the mode of music + video, and build a social community for young people. 3. Demand analysis 3.1 Target users From the data phone number list analysis provided by Haima Cloud, nearly 82% of Douyin users are under the age of 35, and 52% of the users are under the age of 25. Among them, the 21-25 and 26-30 age groups have the largest number of users, and nearly 60% of the users are women. According to the data provided by iResearch, among the users of Douyin, Guangdong has the most users, followed by Jiangsu, Shandong,
Henan, and Zhejiang. Nationally, there are more users in the south than the north, and more in the east than in the west; the number of users in Sichuan is more prominent in the central and western regions. From the figure, as of May 2018, Douyin has the most users in second-tier cities, accounting for 32%, and third- and fourth-tier cities also have a considerable number of users, accounting for 27%, while first-tier cities have the least users. Just 13%. Among all users, users with a monthly income of more than 8,000 yuan accounted for 14.7%; users with a bachelor's degree or above accounted for 41.9%. To sum up, it can be seen that Douyin users are mainly young users,