After the start of the summer war, online education continued to break out the marketing battle situation. Who to learn, homework help, Xueersi online school and Yuanfudao set up their strategies with marketing budgets of 800 million, 1 billion, 1.2 billion and 1.5 billion respectively, and the K12 battlefield The smoke of gunpowder was billowing, big companies charged with equipment, and small companies had to pick up their knives and run forward even though they were trembling. Not only are the people who eat melons stunned by the money-spending marketing of education companies, but the education circle itself, a group that loves research, has also fallen into thinking about the future direction. The Red Sea battlefield is no longer suitable for entry.
What other fields are worth exploring? ? Some investors said that since 2019, many investors who have paid attention to the education track have Fax List shifted their focus and shifted their energy from K12 to the field of vocational education, which is still on the rise and has not yet been finalized. Looking forward to this track Can have an ideal development and become the next "golden rice bowl". The audience of vocational education is mainly professionals and students who are about to enter the workplace.
Providing users with the knowledge, skills, exam counseling, qualification certification counseling, information and other services needed in the workplace. From the beginning to the end of a person's career, it will take about 40 years in total. Although the user life cycle of vocational education is not as stable and continuous as K12, in the 40 years, each user will experience different degrees and types. Vocational education needs, the most important thing is that these people with learning needs have the ability to pay and can make decisions for themselves.